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5 years ago, we weren’t planning to start a grooming brand. Seriously, it wasn’t on the agenda. We were just a couple of regular guys living our lives—until our go-to grooming products disappeared without warning.
No farewell tour. No “Sorry, we’re leaving.” Just poof. Gone.
What replaced them? A parade of disappointing substitutes that didn’t even come close. Sticky, flaky, greasy disasters that smelled like chemical warfare and barely lasted an hour. It was like grooming companies had collectively decided, “Good enough is good enough.”
Spoiler alert: we didn’t agree.
First, we did what any sane person would do—we hit every store in town looking for a replacement. 30 products later, and not one of them could do the job. Some were too sticky, some smelled like they were brewed in a science lab, and others gave up halfway through the day. The options were clear: a.) settle for mediocrity; b.) shave it all off and give up entirely... But come on—shaving? Not happening.
At some point, frustration turned into pure, reckless determination. We were surrounded by half-used jars of failed products, questioning if a decent moustache wax was too much to ask for. Sticky, flaky, greasy—it was all bad. And then it hit us...
That’s how it started. No fancy lab. No cosmetics degree. Just a kitchen counter, some beeswax, and an audacity we probably shouldn’t have had.
The first batch? Let’s just say it could’ve doubled as car engine grease. The second? Smelled like a gym locker that lost a bet. Months of trial (and far too many errors) later, we began to figure it out. Slowly. Painfully. One sticky failure at a time.
Tangaroa was born. The OG. Our pioneer. A moustache wax so good, it didn’t just work—it raised the bar.
100% natural, 100% effective, and 100% the moustache wax we needed all along.
Tangaroa wasn’t just a product. It was proof that we could take this wild experiment and turn it into something bigger. It is the standard, and it’s the reason we’re here.
Now that we’ve officially entered the market, we’re not just some random brand. We’re a team that earned our place here. This isn’t just a business—it’s our passion project, and it’s only the beginning.
We’re here because we refused to settle for “good enough.” We’re here because we believe simple men deserve better. And we’re here because, frankly, the grooming industry needed someone to shake things up.
The forge never cools. Every product we release is the result of months—sometimes years—of building, testing, failing, and tweaking until we get it right.
We don’t do fluff. We don’t do shortcuts. And we sure as hell don’t do gimmicks. At Maneforge, it’s about one thing: products that actually work. That’s the Maneforge way.
Men are simple. Grooming should be too.