Everything You Never Knew You Needed to Know About
CHAPTER 1
The Day the Grooming Gods Abandoned Us
5 years ago, we had zero plans to start a grooming brand. Honestly, that was the last thing on our minds.
We were just a couple of regular guys who ran into a big problem: our favorite grooming products disappeared from the shelves without warning. No heads-up, no farewell. Just… gone.
And with what? A bunch of subpar alternatives that didn’t even come close.
So, instead of giving in and settling for mediocrity, we decided to fight back — to make the kind of products we actually wanted to use.
Spoiler alert: it got messy. Really messy.
CHAPTER 2
The Frustration Spiral
So we did what anyone would do – we hit every store, every site, every “top 10 beard oil” list out there.
30 products later, we were still disappointed.
Some felt like glue.
Some smelled like your grandma’s perfume.
And a few gave up halfway through the day, leaving us looking like we’d lost a fight with a lawnmower.
The options were clear:
1. Settle for mediocrity.
2. Shave it all off and surrender.
Believe it or not this is the same guy. He shaved his awesome beard for the second pic.
But come on - SHAVING?
CHAPTER 3
The DIY Debacle
At some point, frustration turned into full-blown stubbornness.
We were surrounded by half-used jars of disappointment, wondering if a decent mustache wax was too much to ask.
Sticky. Flaky. Greasy. Every one of them a letdown.
Then it hit us:
What if we just made our own?
CHAPTER 4
Months of DIY Disasters
That’s how it started – no lab, no degree, just a kitchen counter, some beeswax, and way too much confidence.
Batch one? Looked like car grease.
Batch two? Smelled like a locker room lost to time.
Batch three? Let’s not talk about batch three.
Months of trial (and far too many errors) later, we began to figure it out. Slowly. Painfully. One sticky failure at a time.
CHAPTER 5
The Breakthrough
But we still hesitated to sell it to you...
years of testing,
years of improvements &
years of chasing perfection...
HERE WE ARE!
Really wishing GIFs had sounds...
CHAPTER 6
Enter Tangaroa, Our Pioneer
Tangaroa was born – the OG. The first. The spark that started it all.
A mustache wax so good, it didn’t just work – it set a new standard.
100% natural. 100% effective. 100% what we’d been searching for all along.
Tangaroa wasn’t just a product. It was proof — that our crazy idea could become something real.
It was the breakthrough that turned frustration into a brand.
It’s the reason MANEFORGE exists today.
CHAPTER 7
The Beginning of Something Bigger
Now that we’ve stepped into the market, we’re not just another grooming brand.
We’re a team that earned our place here.
This isn’t a trend or a side hustle – it’s years of obsession turned into purpose.
We’re here because we refused to settle for “good enough.”
Because we believe men deserve better – real quality, real results, real integrity.
And because, frankly, the grooming industry needed a wake-up call.
The forge never cools.
Every product we make goes through months – sometimes years – of testing, failing, rebuilding, and perfecting. We don’t stop until it feels right.
We don’t do fluff. We don’t do shortcuts. And we sure as hell don’t do gimmicks.
At MANEFORGE, it’s about one thing: products that actually work.
That’s the Maneforge Way.
Men are simple. Grooming should be too.
Meet Elvis!
No, not the King of Rock 'n' Roll.
Maneforge has its own Elvis — the King of ’stache rebellion.
The Man Behind the Stache
Before there was Maneforge, there was an 18-year-old kid with too much time and a razor.
One Sunday, bored out of his mind, he shaved off everything except his mustache — just to mess with his mom. Her reaction? “Absolutely not — you’re not walking around like that!”
That one moment changed everything.
What started as a joke became a statement. The mustache stayed — and so did the attitude.
Over the years, that bit of rebellion turned into curiosity, and curiosity into obsession.
Elvis learned how to shape it, tame it, master it — until the day his favorite product disappeared from the market. Again.
So he did what any stubborn, creative guy would do — he made his own.
That experiment became a formula.
That formula became Tangaroa.
And Tangaroa became the spark that lit the forge.
He wasn’t chasing a business dream — he was chasing a better damn product. One that did what it promised.
Somewhere between late nights, failed batches, and small wins, that little project grew into MANEFORGE — a symbol of real craftsmanship, real passion, and real people.
It’s not about being the biggest or the loudest.
It’s about earning trust — one product, one story, one satisfied grin at a time.
That’s MANEFORGE.
Made by hand. Built with heart. For men who give a damn.